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Insights & Ideas

The Oodle Blog

Thoughts on digital marketing, advertising strategy, and building brands that connect.

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The Alignment Gap: Why Sales, Marketing & Product Fail to Connect and How to Fix It
Research & Strategy

The Alignment Gap: Why Sales, Marketing & Product Fail to Connect and How to Fix It

Riley Vollmer • Jul 22, 2025
Strategy, Schmategy? Signs Your Marketing Needs Personas and Buyer Journeys
Research & Strategy

Strategy, Schmategy? Signs Your Marketing Needs Personas and Buyer Journeys

Eric House • Feb 1, 2018
How to #Win on Social with Kickass Customer Service
Research & Strategy

How to #Win on Social with Kickass Customer Service

Karilynn Galiotos • Feb 16, 2017
Oodle's New Year's Resolutions We've Probably Already Failed
Research & Strategy

Oodle's New Year's Resolutions We've Probably Already Failed

Eric House • Jan 27, 2017
The Psychology Behind Color in Sports Uniforms
Research & Strategy

The Psychology Behind Color in Sports Uniforms

Kathryn Sturm • Jan 15, 2016
Pitch the Right Idea.
Research & Strategy

Pitch the Right Idea.

Greg Brown • Nov 30, 2015
Size Matters: Big Agency vs. Small Agency
Research & Strategy

Size Matters: Big Agency vs. Small Agency

Kathryn Sturm • Oct 26, 2015
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