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Insights & Ideas

The Oodle Blog

Thoughts on digital marketing, advertising strategy, and building brands that connect.

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Breaking the Barrier to Entry for Influencer Marketing
Social Media

Breaking the Barrier to Entry for Influencer Marketing

Josh • Oct 8, 2025
Doing More with Less: Why Marketing Smarter Beats Marketing Smaller
Digital Advertising

Doing More with Less: Why Marketing Smarter Beats Marketing Smaller

Josh • Jul 31, 2025
The Alignment Gap: Why Sales, Marketing & Product Fail to Connect and How to Fix It
Research & Strategy

The Alignment Gap: Why Sales, Marketing & Product Fail to Connect and How to Fix It

Riley Vollmer • Jul 22, 2025
Why You Should Break Up With Your OPM (And Take Back Control of Your Online Programs)
Higher Education

Why You Should Break Up With Your OPM (And Take Back Control of Your Online Programs)

Josh • Jul 7, 2025
Marketing Higher Ed Like a Brand: What Universities Can Learn from Consumer Marketing
Higher Education

Marketing Higher Ed Like a Brand: What Universities Can Learn from Consumer Marketing

Josh • Jul 7, 2025
Beyond Enrollment: Why Higher Ed Marketing Needs to Think Beyond Lead Gen
Higher Education

Beyond Enrollment: Why Higher Ed Marketing Needs to Think Beyond Lead Gen

Josh • Jul 7, 2025
WhatsApp Opens to Ads — Here’s What Brands Need to Know

WhatsApp Opens to Ads — Here’s What Brands Need to Know

Josh • Jun 24, 2025
Rebuilding Brand Loyalty in an AI-Driven World
Marketing

Rebuilding Brand Loyalty in an AI-Driven World

Josh • May 5, 2025
Beyond the Shelf: How Legacy CPG Brands Can Win in the Digital-First Era
Consumer Goods

Beyond the Shelf: How Legacy CPG Brands Can Win in the Digital-First Era

Josh • May 1, 2025
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