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The Oodle Blog

Thoughts on digital marketing, advertising strategy, and building brands that connect.

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Why You Should Break Up With Your OPM (And Take Back Control of Your Online Programs)
Higher Education

Why You Should Break Up With Your OPM (And Take Back Control of Your Online Programs)

Josh • Jul 7, 2025
Marketing Higher Ed Like a Brand: What Universities Can Learn from Consumer Marketing
Higher Education

Marketing Higher Ed Like a Brand: What Universities Can Learn from Consumer Marketing

Josh • Jul 7, 2025
Beyond Enrollment: Why Higher Ed Marketing Needs to Think Beyond Lead Gen
Higher Education

Beyond Enrollment: Why Higher Ed Marketing Needs to Think Beyond Lead Gen

Josh • Jul 7, 2025
Navigating the State of Media in Higher Education: Trends, Challenges, and Opportunities
Higher Education

Navigating the State of Media in Higher Education: Trends, Challenges, and Opportunities

Josh • Mar 26, 2025
Stop Sending Bad Emails: A Higher Ed Marketer's Guide to Email That Works
Higher Education

Stop Sending Bad Emails: A Higher Ed Marketer's Guide to Email That Works

Josh • Dec 12, 2024
10 Takeaways from UPCEA MEMS 2024 for Higher Ed Marketing in a Changing Landscape
Higher Education

10 Takeaways from UPCEA MEMS 2024 for Higher Ed Marketing in a Changing Landscape

Josh • Dec 11, 2024
2025 SEO Best Practices for Higher Education Institutions
Higher Education

2025 SEO Best Practices for Higher Education Institutions

Josh • Dec 11, 2024
Top Student Recruitment Strategies for Higher Ed Success
Higher Education

Top Student Recruitment Strategies for Higher Ed Success

Josh • Dec 11, 2024
Zeroing In on Prospects: Advanced Google Ads Targeting for Colleges
Higher Education

Zeroing In on Prospects: Advanced Google Ads Targeting for Colleges

Josh • Dec 11, 2024
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