Higher Education
Enhance user experience to boost lead generation and optimize the website for scalable growth, supporting an expanding program portfolio while maintaining consistency.
Since partnering with Oodle, UC Online has experienced remarkable growth. However, with this growth came the complexities of managing an ever-expanding website, struggling with outdated structures, and an inefficient, inconsistent UX. To sustain growth and meet long-term enrollment goals, UC Online needed a proactive approach to website optimizations and UX enhancements. They also needed to find ways to enhance the WordPress site's performance while maintaining the structure within their existing CMS.
We streamlined navigation, created a clearer information hierarchy throughout the site, optimized mobile experience to ensure seamless access on any device, improved overall site speed, and enhanced search functionality for easier program discovery.
We developed, implemented, and maintained a tuition calculator. We introduced a program comparison tool to help prospective students make more informed decisions. We also developed a chatbot trained on site content and used real interactions with prospective students to refine the experience over time.
We upgraded backend systems within WordPress to enhance usability across a large team of content managers. We developed several flexible templates with plug and play modules to enhance program page content, while maintaining consistency across the site. We also integrated career and faculty APIs, and developed several automated tools within the CMS to dynamically update information, minimizing manual content management.
Through strategic UX improvements and backend optimizations, UC Online's website now delivers a more engaging, efficient experience for prospective students while empowering their content team to scale effectively.
Prioritizing the user experience ensures a more engaging, intuitive site. This approach keeps prospects engaged and fosters better lead generation and conversion.
Improving backend usability makes it easier for content managers to update and maintain the site, resulting in more accurate, timely, and engaging content.
Websites are dynamic and should evolve with user expectations. Ongoing optimization ensures your site stays relevant, engaging, and effective in meeting long-term goals.
Designing with growth in mind allows for seamless expansion. A flexible, scalable website can support increased program offerings without sacrificing user experience.