Appliances
Increase brand awareness for their premium home appliances.
In an increasingly competitive household appliance market, Premium Levella faced challenges in visibility and differentiating itself from competitors. Struggling with low awareness and being big-ticket appliances, they needed a strategy to enhance recognition, build credibility, spark interest, and drive social media conversations that would position it as a trusted and desirable option for modern households.
By partnering with a diverse range of influencers across various niches, we expanded the brand's reach beyond its traditional audience, introducing it to new, highly engaged consumer segments. Additionally, we leveraged usage rights to amplify influencer-generated content across the brand's organic social channels and paid campaigns, ensuring sustained exposure and deeper audience connection. This strategic approach maximized credibility, engagement, and overall campaign impact.
Oodle recommended a targeted influencer marketing campaign on Instagram and TikTok to showcase Premium Levella's mini-fridges and mini-split cooling systems. We strategized to expand reach beyond their traditional audience, introducing them to new, highly engaged consumer segments with real people sharing their real experience to break through the competitive household appliance market.
Partnering with influencers across different niches introduced the brand to fresh, highly relevant audience segments that may not have previously considered their products to increase online and foot traffic.
Influencers provided real-life demonstrations and testimonials, making the brand's mini-fridges and mini-split cooling systems feel more relatable and desirable.
Organic and engaging influencer content sparked discussions around the brand, creating buzz and positioning it as a strong contender in the household appliance space.
By securing usage rights, we extended the reach of influencer-generated content beyond social media, repurposing it for organic and paid campaigns to nurture new audiences and reinforce brand trust.
Smaller influencers saw an engagement rate 25Xs higher than influencers with over 20,000 followers. We also saw a 97% increase in CTR in paid social campaigns with influencer content compared to traditional creative.
Influencer collaborations can deliver significant returns by reaching audiences in a more cost-effective way than traditional advertising.
The campaign attracted a long-term, engaged following, presenting future opportunities for brand messaging, product promotions, and community-building.
Authentic, relatable content resonates more with audiences and drives action. Performance trends prove influencer-created assets can significantly enhance overall social media performance.
Smaller influencers feel more personal and trusted, creating higher-quality connections, reinforcing the effectiveness of working with niche creators with engaged, loyal communities.
