Consumer Packaged Goods (CPG)
Establish a strong Instagram presence and boost social engagement.
As Kretschmar prepared to launch a creative social media contest inviting users to submit sandwich recipes via hashtags, they encountered one significant roadblock: Kretschmar lacked an established Instagram account to promote and manage the campaign. There was an immediate need to establish and effectively engage on Instagram to maximize the contest's reach and impact.
Our approach was to quickly build a strong Instagram presence that could support the contest and sustain long-term engagement. The combined efforts of our design and social teams led to the creation of a visually compelling Instagram presence.
Develop and launch a fully branded Instagram account that could immediately begin promoting the contest.
Utilize insights from high-performing food-related Instagram accounts to create a visual identity and content strategy that resonates with the platform's audience while staying true to Kretschmar's brand essence.
Our designers crafted a distinct look and style that blended Kretschmar's brand with the vibrant, engaging nature of popular food Instagram accounts.
We coordinated photoshoots and produced high-quality images and content that showcased Kretschmar's products innovatively, encouraging user interaction and participation in the contest.
The importance of visual content in social media cannot be overstated, particularly on platforms like Instagram where aesthetics drive user engagement.
Swiftly establishing and populating a new social channel is crucial for tapping into digital marketing opportunities and engaging with newer audiences.
Ensuring that new social media efforts reflect your brand's identity and values is essential for authenticity and resonance with your target audience.