Food Service
Increase customer visits to retail partners on National Gyro Day using influencer marketing.
Awareness of Grecian Delight | Kronos (GDK) and their offerings were relatively low in the Phoenix area. GDK wanted to leverage a National Gyro Day event to help drive more retail traffic. However, there was limited time to boost engagement and create a buzz for the event.
Oodle recommended a targeted influencer campaign designed to maximize local impact. By utilizing an influencer with significant local followings and credibility in the food and lifestyle sectors, the campaign aimed to create authentic and compelling content to resonate with the Phoenix community.
Selected influencers based on local relevance and engagement potential, and provided them with comprehensive content guidelines to ensure consistency and authenticity.
Generated pre-event buzz with teaser content and delivered impactful main posts on the event day to highlight the celebration and the quality of GDK gyros.
Utilized real-time analytics to adapt strategies and integrated post-campaign feedback for continuous improvement. Boosted high-performing posts to extend reach and drive more retailer visits.
16% of views resulted in gyro-related content interaction, with a 31% higher engagement than average for similar content.
The careful selection of influencers resulted in highly relevant and engaging content.
Leveraging the buzz just before and on National Gyro Day maximized engagement.
Cost-effective influencer partnerships allowed for budget reallocation to boost content reach.
The success of this campaign underscores the potential for ongoing influencer relationships to amplify future marketing efforts.