Home Management
Establish a solid brand foundation & create a successful go-to-market strategy for their upcoming app launch.
Fixle, a funded start-up and new entrant in the home management app industry, needed everything — a name, development of their foundational branding, and strategic brand elements to make a strong entry into the market. Additionally, they needed an easy-to-implement go to market strategy that could show quick success and prove commercial viability.
First, Oodle held client discovery sessions and conducted extensive market research to better understand Fixle's product and business opportunities. Then, we dove deep into who their target audience was — their needs, goals, and challenges — and what would drive them to download and engage with the app.
We followed a methodical process to create the Fixle brand name, mission, vision, purpose, and positioning statements, establishing a strong brand foundation. With the brand foundation in place, Oodle developed the Fixle visual identity, including the logo, mood boards, color palette, photography style, typography, and graphic treatments.
Execution of a range of deliverables was initiated, including an initial website, app store content, presentation templates, and app splash screen animation, laying the groundwork for the app's launch. A comprehensive go-to-market strategy was developed, encompassing challenger groups, buyer journeys, messaging, ad concepts, media road-mapping, audience analysis, competitor research, and KPI definition.
Fixle's journey from a new entrant in the home management app industry to building a strong brand foundation and strategic readiness for their app launch showcases the power of strategic marketing and branding in achieving business objectives.
Establishing a solid brand foundation is crucial for a successful market entry.
A visually appealing and consistent brand identity enhances brand recognition.
Thorough market research and strategic planning are essential for a successful go-to-market strategy.
Partnering with a strategic agency can help you navigate complex branding & marketing challenges effectively.