Perfetti Van Melle - AirHeads hero image

Case Study

Engineering E-commerce Success for AirHeads

Client

Perfetti Van Melle - AirHeads

Industry

Consumer Packaged Goods (CPG)

Goals and Objective

Launch direct-to-consumer (D2C) e-commerce capability for limited-edition campaign and integrate with existing inventory management and fulfillment system.

Alvin Kamara Jr promoting AirHeads Watermelon Zoom

The Challenge

Perfetti Van Melle's AirHeads partnered with spokesman Alvin Kamara Jr of the New Orleans Saints to sell a limited edition AirHeads product directly to consumers. To do so, AirHeads needed a custom solution that would allow them to host sales natively while seamlessly integrating with their existing Enterprise Resource Planning (ERP) and inventory management systems. The goal was to seamlessly receive orders from online e-commerce customers, process the orders, and fulfill them with an automated tech stack.

The Strategy & Solution

To bridge this gap, Oodle engineered a custom microsite leveraging the best-in-class Shopify e-commerce platform. Utilizing Shopify allowed us to integrate seamlessly with AirHeads' existing tech stack. Key to the project's success was the microsite's integration with AirHeads' inventory management system. This ensured that each customer order was directly linked to the fulfillment process, enabling quick and efficient shipping. The development of the site was prioritized for rapid deployment and budget efficiency, ensuring that the project was completed swiftly without sacrificing quality or functionality.

AirHeads Watermelon Zoom e-commerce site

AirHeads Watermelon Zoom on laptop and tablet

0:1 Return on Investment (ROI)

The Results

The implementation of the microsite was a resounding success. Customers found the platform easy to navigate, resulting in a smooth and hassle-free ordering process.